Bratz 21st Birthday Campaign Concept

Bratz came out in 2001, and celebrated their 21st birthday in October 2022. As someone who grew up with the dolls and also turned 21 in 2022, it was a project close to my heart. My goal was to pull from things Bratz was most known for in the last 20 years. Makeup, Movies, and their Passion 4 Fashion.

I pulled my inspiration for my campaigns from past collections, I believed using existing collections from Bratz added a nostalgic flare. the collections used were: All Glammed Up (2011), Passion 4 Fashion (2006), Midnight Movie (2004). I used the real collaborations with Revolution, Cult Gaia, and Puma to add more flare for their fans, who were also turning 21 that year. Club Bratz was an actual event hosted by Cult Gaia that occurred to celebrate their collection, the cult Gaia x Bratz dolls that were released, and the 21st Birthday Girls Nite Edition of the dolls.

Branding and Messaging Class at Pratt Institute

Adobe illustrator, Adobe InDesign, Procreate, Adobe Photoshop