Shift: Identity and Advertising

SHIFT: Influence + Elvolution is a fake company created with the sole purpose of using influencers on social media as living marketing tools. I developed a logo, and 12 TikTok Videos playing off current trends to market microwavable food to college students. Betty Crocker even commented on my TikTok!

Research, Analysis, and Process Class at Pratt Institute

Procreate, Adobe InDesign, Adobe Illustrator, iPhone 11, TikTok